When starting or operational improvement of productscompanies usually conduct market research. Thanks to the results of these works, production can incur minimal costs for the promotion of goods in a certain segment.
How the market is researched
Often, a company that produces one or the othergoods, you need to get the most complete information about competitors, market segmentation, government regulations and the characteristics of the main niche of the consumer. To accumulate and systematize such information, there is a marketing research of the market.
As a rule, each product is produced under thea certain category of consumers, and about these end users the manufacturer needs to know absolutely everything that can in some way affect the proposed products:
- what the buyer expects;
- how much he is ready to pay for the goods;
- whatever details you prefer in the product.
The company can conduct researchindependently, due to the efforts of its internal units or, for example, to contact an independent company, which is Globaltestmarket, whose reviews gained enough points for years of successful work. In addition to Globaltestmarket, there are many other marketing organizations, perhaps smaller in scope but not less effective in their work.
Direction of marketing research
So, we have clarified the necessity and importance of such a process as conducting marketing research, but what exactly is it?
To begin with, you need to determine the completeness of the market:to analyze the proposals of competitive products, compare with the real demand of the consumer. After, depending on the production volume of the initial company, it is necessary to determine its own share segment in this very market.
After determining the shares, you can proceeda detailed study of the characteristics of competitors' products: what their marketing policy is, what they attract their customers, perhaps what are the strengths and weaknesses of the products.
Do not forget about the buyers. It is necessary to find out the basic preferences and direction of demand, the age and social category of the consumer.
And, finally, the last task pursued bymarketing research of the market, is an analyst of own possibilities concerning sale of production as illiterate logistics often bears a considerable share of costs which could be avoided at correct statement of industrial preferences.
In modern marketing there are severalways to explore the market, which each company can use at its discretion. To obtain primary information is not enough of these economic indicators, so you need to resort to "exit measures".
Observation.This method can be attributed to the passive and fairly simple. Often to the observations include social surveys of consumers (actively this niche was taken by the marketing company Globaltestmarket, the population's feedback is collected from around the world), although this company can do it on its own.
The method of experiment is also actively used. It is possible, for example, to compare production in a laboratory way or a test method for strength.
After receiving the primary information, you canreturn to the analysis of the market and the data obtained. It is clear that if a company does not have its own marketing department, it can turn to professionals to collect the necessary indicators.
Where can I go?
A company with experience of several decades -Globaltestmarket.com - offers its services to manufacturers around the world. Working with it is good because researchers have their own huge database of consumers around the world, ranked by social status, age and type of activity. Therefore, the errors are minimal with the Globaltestmarket survey data. Comments are systematized in such a way that the manufacturer does not even need to spend his time ranking the data obtained in any categories.
In addition, in every major city there arelocal marketing companies that can help the manufacturer both with the onsite collection of primary information, and with the processing of the received data and further analysis of the market.
Globaltestmarket: feedback on work in the company
In addition to all of the above,that anyone can become a respondent in the company GlobalTestMarket, completing the information about himself in the form provided, continue to receive questionnaires and help the domestic market with research.
To the network of Globaltestmarket respondentsMany have joined already, and are quite happy with the result: after all, you not only help the modern manufacturer to improve the quality of its products, adapt to its consumer preferences, but also get a small but stable profit.