Business in its essence has only two types:production of goods and services and their implementation. All other functions play a supporting role, speeding up or even hindering the activity of commerce. Production and trade are constantly changing in pace, form, method and so on. In particular, the promotion of goods and services in the Internet has changed dramatically.
Internet and trade
The World Wide Web has greatly changed the world order.The space shrank considerably. Large arrays of information instantly move to any point of the globe, changing the situation in the economy, politics, personal life. Of course, the Internet has seriously affected the trade. Data on goods and services can be transferred from your home, distributed to many people at once, transferred to interested customers, neutralized by a large number of barriers in the form of borders, financial and tax regulations, differences in laws and so on.
Internet trading is developing very activepace. This is evidenced by statistics, where the share of e-commerce increases year by year. The new data is constantly more and more impressive.
Trade through the Internet has become quiteprofitable, so there were a lot of people engaged in different methods of trading, there was a lot of ways to promote the goods on the Internet. Today, products are sold via the Internet, bought, resold, engaged in dropshipping (trading without a warehouse) or simply advertising, receiving a percentage of sales.
It is necessary to develop the company's brand for a successfulsale of goods. We must also develop methods for promoting the goods on the Internet. For marketing, promotion is a way of doing business that is aimed at increasing the effectiveness of sales through specific communication incentives for buyers, counterparties, partners and employees. Promotion develops the following goals: increasing the demand for a product or service among customers and developing a positive attitude towards the firm. Promotion of products implements such significant functions as:
- attractive form of the enterprise, positive image: status, innovation, low cost and high quality of the goods;
- the possibility of distributing data on products, including its characteristics, to wholesale buyers and ordinary customers;
- presence of need for goods (service);
- activation of all participants in the process of sales;
- reorganization of the process of habitual perception of products;
- dissemination of information about the reliability of the firm;
- distribution of expensive goods.
The trade development complex is suchgeneralization of marketing opportunities and techniques that provide an opportunity to provide data on the products of a businessman to end users. Such a combination of actions is formed from different methods of promoting products, including on the Internet.
Uncrate is, above all, a site for monitoringgoods with loyal support. It is much easier to carry out the promotion of goods and services on the Internet. Active users of Uncrate strive not only to look at interesting products, they also like to buy them. The promotion of goods on the Uncrate site can help increase sales and give new ways for publishing their information in the periodical press.
But selling through Uncrate is not so easy.Officially there is no selection process, but informally one requirement is invariable: the goods must necessarily be of high quality. On individual firms, Uncrate decides to tell, the rest should be called, informed, and also send samples of goods.
Targeted marketing, also known asword of mouth, exists as an analogue of the oldest ways to promote a new product on the Internet. Such marketing unites everything that can demand from other people to tell about the goods to acquaintances, leading to recognition and trade. Nowadays, you can use the Internet, which is why such marketing affects sales even more. The World Wide Web makes it possible not only to connect more users, but also makes it easier for people who are eager to take content from the company, while allowing owners to track the results of the trade.
The most difficult stage of launching a trade ispromotion of goods on the Internet in the absence of consumers. If you do not have your own circle of customers, you need to either pay for the growth of attendance of your own site or entice other customers, until you create your own audience. Help from bloggers is a great way to develop from your products a prestigious and purchased product. You can find well-known bloggers and order from them an article or review about the product. If they have a large audience relying on the opinion of the blogger, this will help promote the site and increase sales.
Advertising on social-news sites
Quite a few businessmen do not even trywork with advertising on existing social and news sites, although such methods can be a very effective system of promoting goods through the Internet. Even the most passive advertising networks are sometimes very profitable, because their cost is lower, and they offer a lot of ways to declare themselves.
Try to leave ads onsocial-news site for promoting your own products. You can order a paid publication on a website close to your business. Use the platform to discuss your products and discounts. The most important thing is that your publication is combined with other materials of the subforum. In other words, you should not advertise the advertisement of new cosmetics on the car forum or in the group of bikers in the social network.
Temporary store is another way to work andpromotion of goods on the Internet. If your business distributes products online, you do not need to keep a retail store to enhance the benefits of conventional trading. Use another option - you can make a temporary store. Most likely, nearby (in a city, region, branch - depending on your capabilities) there is an empty space, the owners of which willingly allow you to work for a week or even two or three days.
The work of a temporary store will enableowner loudly declare their products, appear in local media, apply the benefits of seasonal trade, realize the previous collection and learn much more about their customers by talking to them personally. Only it is necessary to emphasize that the store is temporary, sending customers to the online site and actively distributing their own printed products.
Working in a blog is an excellent wayactivation of the store and promotion of goods on the Internet. An effective blog will be a good way to attract customers to the site and build an image that is integrated with your product. It can also arouse the interest of the media and bloggers who decide to write about the new company.
In Instagram, there are about 400 millionusers, so the publication or business page in this social network is an excellent way to promote products on the Internet. At least 50% of the content that appears in Instagram every 24 hours is exactly business content. Each brand can post various information about its products in this network, seemingly not being a commodity.
There are a number of effective ways to work withInstagram for the development of the store. You can inform subscribers about the quality of their products, publish individual pictures that show your products in practice, hold competitions or work with owners of popular Instagram profiles, offering them to advertise your product.
Now YouTube is ranked by regular search engines like Google and similar. This allows business owners to use great opportunities to promote products on the Internet.
You can develop your own business by publishinginteresting and useful videos on your own channel. Many consumers could already try to find your product or brand on YouTube. And using a branded channel with video content, you will control all the material.
Nowadays Vine looks not so trendy anymoreplatform, nevertheless social networks continue to be used often. In previous years, it had approximately two hundred million users. This original network allows smartphone owners and businessmen to publish and view small videos. Brands are offered a large number of opportunities to promote their own goods and services.
In particular, you can publish a video aboutown products, hold contests or attract consumers by other methods. Or you can turn to popular Vine users and find out if they will be able to advertise your products for a while. The cost of advertising depends on the number of subscribers and the popularity of the account owner.
Competition - it's easy and relatively inexpensivemethod to step up promotion of products on the Internet. You give your goods and services with the certainty that in this interesting competition the right type of consumers takes part: potential buyers.
However, it must nevertheless be taken into account that a number ofcompetitions does not justify the hopes placed on them, money is burned. There are several mistakes that should be avoided when holding competitions with the task of business development. To begin with, you need to understand that the platform, time, information and actions that need to be implemented by potential customers to participate in the competition must be carefully thought out.
So, the product almost never realizesyourself. Fortunately, there are a lot of ways on the Internet for activating sales. Use the one that seems most productive to you, and act.