/ / Types of outdoor advertising with examples, photo

Types of outdoor advertising with examples, photo

Advertising has become an important and integral parthuman society. Thanks to this source of information you can find out about current trends, stay abreast of the latest developments and just discover something really new. Advertising messages a person can see not only on TV or on the Internet. Since ancient times, there is an outdoor advertising, it has a variety of types.

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Outdoor advertising: why and why

Outdoor advertising itself originated severalcenturies ago. Even in ancient Egypt, proposals for the sale of resources or even people, set out on papyrus, were considered one of the first types of outdoor advertising.

Now, going out into the street, you can see the carriersthis or that information almost everywhere: on office buildings, stops, poles and even on people. All these are different types of outdoor advertising with examples of both successful content and not very much.

This means of information transfer helps entrepreneurs and sellers to promote their goods and services, and also promotes the development of business "newcomers" in the sales market.

13 types of outdoor ads

After many years, the printing industry hasflourishes. For such a time, the types of outdoor advertising changed, they became larger. Modern technology now allows you to create the highest quality material. Only high-level content can attract a solvent buyer.

There are 13 most common speciesoutdoor advertising. Photos with examples of this advertisement are presented in the article. The first eight have an average cost, but, nevertheless, they look very presentable and attractive. Representatives of small business should stop at them, as they are unobtrusive and compact.

Other types of outdoor advertising structuressuitable for leading large or medium-sized businesses. They have a higher cost and impressive dimensions, suitable only for large-scale buildings.

Light boxes

Light boxes

They are a three-dimensional construction,made of metal (most often). The front part of this banner is made of a material that can pass light through itself. Inside is a lamp that highlights it. The box is used to advertise establishments or shops, and the light is needed to make the announcement attract attention both during the day and at night. Most often on the streets you can find luminous letters.

Bracket panel

Panel bracket

This outdoor advertising - a sub-type of construction"light box". It is made on the same principle as the box, but only attached to the walls of buildings or lampposts. It is hung above the entrance to the advertised institution or not far from it. Serves as a kind of pointer for potential customers. Can be produced with or without backlight elements. Usually it is two-sided.


Advertising pillar

Reminds the ironing board or the roof of a smallhouse. On both sides on the shield there is an advertising text. The product is made of metal, wood or plastic. On the pillar you can write much more information than on the bracket or box. For example, phone number, work address, number of branches and even a mini-map. She will tell you how to get to the right place. Among the text you can place advertising pictures or photos, but you need to think carefully about the design, since the buyer will not pay attention to "old clothes" and bad taste.



It is a glazed front "side"shop, behind which you can see the most popular goods and how it looks on mannequins. It happens that the showcase is completely open and, in addition to some goods, you can evaluate the appearance of the entire store from the inside. There is also a partially closed showcase that blocks the viewing floor with a special partition.

Stretching (transparency)

A long rectangular piece of matter, on whichthere is advertising information. Mounted across the streets with the help of cable structures. Production material: click or vinyl. You can order a similar banner at a very reasonable price, but they are located, more often than not, over the carriageway.

Pillar (pylon)

One of the most common types of outdooradvertising. He translates information using video or a dynamic change of advertising posters. The front panel is glass, and inside the structure there is a motor, thanks to which the translation takes place. At the moment there are 2 types of pillars:

  • Static (the image does not change).
  • VideoPillar (instead of posters on the screen, video material is played).
    Pillar and Morris's cabinet

Morris Tube

This type of outdoor advertising is also called "streetThis is a high construction of cylindrical shape.It is very similar to the pillar, but, unlike it, does not have inside the engine.The advertising pedestal is voluminous and the images behind its glass do not change.

In France, in 1868, these buildings were allowed to be installed, provided that the wipers would store inside their cleaning appliances to periodically maintain cleanliness.

There is a variant of a cylindrical and three-sided pedestal.

In modern interpretation, the curbstone has a highlight. It can be located near bus stops and on the most visited streets of the city.

Canopy (marquise)

Carport (Marquise)

Something like canopies, which can often beSee in summer restaurants, where tables are on the street. Only the difference between the usual canopy and advertising awning is that on the second owner of their establishments they depict the logo and the name of their branch on them. A very good promotional move, since the awnings are located quite low, which allows any passer-by to see the advertisement. From the vehicle, it is also clearly visible.

This canopy is designed to hide visitors and entrance to the institution from the sun, wind and precipitation.

It is worth noting that further in the article will be listed types of outdoor advertising banners.


Can also be called a "billboard" from Englishwords billboard. This type of outdoor advertising is a rectangular structure of metal, on which the shield is located. It is discarded from plywood or steel sheets. In order for the advertising content to withstand any weather conditions, a color coating for imaging is produced by their special mixtures.

These shields are located along the motorways andlong highways. They can stand side by side, not far from each other, or almost never come to their eyes. It all depends on the place. They are more advantageous to have on more brisk roads.

The shield stands on a thick, high pillar, so each driver can well consider the contents of the poster.


Advertising prismatron

The name of this banner was received just for theirinteractive triangular prisms. On each of the three sides there is a separate image. After a certain period of time, prisms automatically rotate, showing the browser another advertising story

Externally, this banner is very similar to the billboard, but it is installed, more often, on the facades of houses in more crowded places. Of course, they are also on the motorway.

Advertising on the roof

The usual inscription with the name of the enterprise, whichconsists of huge metal letters. They are attached to a wide frame, to the roof. Can have backlight. Large companies often order similar inscriptions with illumination, so that the title would catch the eye even at night.


Advertising stele

Advertising structures that use largeentrepreneurs to maintain the image of the company. Often, such structures are located near shopping centers or at intersections. It is a wide concrete base, on which are installed metal banners with advertising information. More often the stele informs the potential buyer about the various services provided, for example, by the shopping center.

Note to the reviewer

Outdoor advertising of any kind musthave qualities that really raise the demand for promoted services / goods and will interest the buyer, rather than pushing away. Ads must be:

  • notable;
  • unobtrusive;
  • capacious;
  • informative;
  • legible;
  • laconic;
  • bright;
  • actual;
  • profitable.

Only having at least a third of these qualities advertisements justify the expectations placed on them. Street advertising, in the content of which these features are absent, makes no sense.